Lavish Butter
- De-fynit
- Nov 18, 2024
- 4 min read
How a Body Butter Brand Became the Beauty Industry's Quiet Disruptor
The brand's founder didn't set out to revolutionise body care. She set out to fix a problem nobody was talking about. We're all drowning in the daily grind of work, relationships, and the impossible pursuit of work life balance. And somewhere in that chaos, we stopped taking care of ourselves. Not because we didn't want to.
Lavish's body butters are now the brand's number one seller. Not because of flashy marketing or celebrity endorsements, but because they do what they promise: they melt into your skin and keep you moisturised for hours.
We sat down with the founder to talk about hitting 1,000 orders, why understanding your customer matters more than reinventing the wheel, and what it takes to build something that lasts.
